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THE HISTORY OF ASSURANCE MARKETING INC.

ASSURING DEALER SUCCESS SINCE 1990

Established in early 1990, Assurance Marketing, Inc. is an Oklahoma company started by the Baze family – Danny, Dana, and Cory. Since its inception, AMI has provided quality finance and insurance products, services, and training to automobile dealers throughout Oklahoma, Texas, and Arkansas. Our team takes pride in caring for its dealers and their customers by helping them achieve their goals, while creating sustainable growth and profits for them.

QUALITY F&I PRODUCTS.

AMI offers hand-picked products with high customer satisfaction, easy-to-sell options and excellent benefits, as well as Dealer Participation Programs and Reinsurance that provide multiple avenues for growth and profitability.

dedicated client support.

Our clients know when they call, they'll get the focused help they need. We enjoy solving problems, taking care of our dealers, and helping them build a loyal customer base. Plus, our claims process is the best in the industry! 

DEALER-FOCUSED training.

At AMI, it's about more than providing quality F&I products. We also provide F&I and Sales Training, CIT Evaluations, and Dealer Audits that assure  F&I department profitability. Tell us your goals, and we'll work with you to achieve them.

DEALER-FOCUSED PRODUCTS & SERVICES.

SUPERIOR TECHNOLOGY, TRAINING & SOLUTIONS

“From day one, AMI’s goal has been to provide world class service to its dealers. It begins with our professional field representatives and continues with our knowledgeable and friendly support staff.”

— Danny S. Baze

EASY-TO-MARKET PRODUCTS.

AMI offers a variety of Vehicle Service Coverages, as well as GAP, Credit Life & Disability, Windshield, Tire & Wheel, Paint & Fabric, Etch/Theft, Key Replacement and more with expansive terms and options, all customizable to meet your needs!

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INNOVATIVE TECHNOLOGY.

From online eContracting and submissions, to fast claims processing and payments, we provide the simple-to-use yet powerful technology tools you need to quote, sell, submit and manage your Genesis products and programs quickly and efficiently.

ELITE SALES TRAINING & F&I CERTIFICATION PROGRAM

Understanding a customer’s wants, needs, and concerns is the key to better sales. Our training, which focuses on ethics, values, and developing a genuine concern for your customers, empowers success. Go beyond the basic selling techniques or strategies, and focus on helping your customers, and you'll build top client retention and profits!

PROFESSIONAL ADMINISTRATION.

In addition to representing several top quality F&I products, AMI also administers its own Genesis brand products. By streamlining the claims and cancellation processes, AMI can provide exceptional service to its dealers and their customers.

TOP QUALITY, EASY-TO-SELL F&I PRODUCTS.

VEHICLE SERVICE CONTRACTS & MUCH MORE!

Rollover the images below to explore the many different types of F&I products AMI has to offer you... For more in-depth product details, click on an image, or use the button below to go to our Products Overview page now!

knowledge and experience you can trust.

MEET OUR dedicated TEAM

DANNY S. BAZE

Chairman of the Board

Mr. Baze began his career with The First National Bank & Trust Co. in Oklahoma City. After several years as a loan officer and Vice President of the bank, he became a field rep for First Life Assurance Company. In 1972 he became President and CEO of First Life and ran the company until it sold in 1988. In July 1990, Danny, his wife Dana and son Cory, formed AMI. He currently enjoys being a part of AMI’s continuous growth and success.

CORY BAZE

President

After receiving his degree from Oklahoma State University, Cory began his AMI career servicing and calling on dealers in September of 1992. Over the years, Mr. Baze has established countless relationships with dealer principals throughout the state of Oklahoma. Cory enjoys helping his accounts grow their businesses, and is committed to providing the best products, service, and training AMI has to offer.

MIKE COLETTI

Vice President

Mr. Coletti served 16 years as the Regional Finance Director for Bob Howard/Group 1 Automotive prior to joining AMI as Vice President, Mike has expanded our company and clients with his vast knowledge of the industry we serve, and AMI is fortunate to have him as a member of our team.

TERRY P. TAYLOR

Director of Agency Operations

Since beginning his automotive career in 1991, Terry has been focused on building lasting relationships in a constantly changing industry. His prior experience in automotive sales earned him the Chevrolet Legion of Leaders Award and induction into Chevrolet's Truck Sales Honor Club in 1994. Having worked as an F&I Director, Mr. Taylor truly understands and supports AMI's dealers and their F&I departments.

WENDY GRISSOM

Reinsurance Administrator

Specializing in reinsurance, Wendy has over 30 years' experience in the insurance industry. She began her career at Globe Life in the 1980's, and worked for MEGA Life and Health Insurance Company for 11 years, before joining AMI in 1998. She and her husband live in Yukon and love spending time with their two beautiful children and two amazing grandchildren. She enjoys spending time with her family and traveling to her favorite destinations – Lake Thunderbird in Norman, OK to chill, and Las Vegas for the thrill!

ASHTON NEWPORT

Operations Manager

Ashton joined the Assurance Marketing team in 2012. Her administration and client support skills ensure that all of our dealers and their personnel feel prioritized with their product and accounting questions or concerns. Prior to being adopted into the AMI family, Ashton worked as a personal fitness counselor in addition to serving as a Tax and Loan specialist. In her spare time, she enjoys yoga, soul food, and any chance to be outside the office. Her favorite quote around the office is, "With enough coffee, nothing is impossible."

JIMMY ALLEN

AMI Field Representative

Prior to joining AMI in 2011, Jimmy began his career selling cars. His talents were quickly recognized and he was promoted up the ranks to New Car Manager, Used Car Manager, F&I Producer, and finally the F&I Director of a large automotive dealer group, before adding his name to an AMI business card,

BRANDON MALICOATE

AMI Field Representative

Brandon began his career as a Salesman for Bob Howard/Group 1 Automotive before quickly transitioning into Finance and Sales Management within the organization. Prior to joing AMI in 2013,  he held the positions of Finance Director, New Car Sales Manager, and Used Car Sales Manager with the Bob Moore Automotive Group.

ANAELY VILLARREAL

Administrative Professional

Anaely, a graduate of the University of Central Oklahoma, is a well-organized and innovative professional who is very passionate about her job. She has an understanding of how AMI products benefit our customers from her experience working in the accounting department of a large automotive dealer group.

real-worlD experience with professional development.

elite sales training & F&I CERTIFICATION

Selling isn’t something we do to someone, it’s something we do for and with someone. Understanding a customer’s wants, needs, and concerns is the key to better sales. Our training, which focuses on ethics, values, and developing a genuine concern for your customers, empowers success. Go beyond the basic selling techniques or strategies, focus in on helping and educating your customers, and you'll have the power to build great client retention and profits!
Contact AMI today to learn more!